Introducing Novel.
The creative challenge
Novel sought to distinguish themselves in the veterinary field by cultivating a uniquely inviting, accessible and compassionate environment where patients and their owners would feel immediately at ease and valued.
SOLUTION
We crafted a compelling narrative that chronicles the profound journey of pet ownership—highlighting the emotional impact companions have on their owners' lives and depicting the seamless integration of pets into family milestones. Throughout this storytelling, Novel is positioned as the reliable, compassionate partner accompanying owners and their beloved pets through every triumph and challenge of their shared journey.
result
Novel has effectively established the tone for their business by conveying the essence of their brand through a compelling story. This approach has already generated significant interest and attracted new customers in anticipation of their grand opening.
Watch the film.
Check out the film and social promos we created that Novel used for their marketing prior to launch.
Brand Launch Video
The film that helped introduce Novel to the world. Grab a tissue.
Novel Launch Reel
The first of two social promos Novel was able to run as ads on social media.
Novel Launch Reel 2
The second of two social promos Novel was able to run as ads on social media.
Stories don’t stop at launch day.
We've continued to collaborate with Novel by sharing stories of how they are making pet care accessible to everyone.
Campaign Video
Introducing Novel’s Buy Now, Pay Later payment plan option.
Buy Now Pay Later Trailer
A launch reel that brought Novel’s Buy Now, Pay Later story to life; simple, human, and made for social.
The Details of BNPL
A simple, human breakdown of Novel’s Buy Now, Pay Later program crafted to make the details feel clear and accessible.
Ivy & Savannah
Ivy shares how Novel’s Buy Now, Pay Later made it possible to save her dog’s life; without the worry of cost standing in the way.
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