Pathway to change.

Client

Prison Fellowship Canada

Service

Brand + Fundraising Videos

Introduction

We initially began work with PFC on campaign and fundraising videos used to inform donors on the progress of their initiatives. In order to engage with potential donors and supporters, PFC reached out to us to craft their brand story, film a mini docuseries on the stories of those supported by PFC as well social media content to increase their online presence.

The creative challenge

Given the sensitive nature of PFC’s work, it was essential to share stories in a way that both informs and educates thoughtfully and respectfully. They wanted to provide current and potential supporters with a deeper understanding of the organization's needs and the meaningful impact they are making.

SOLUTION

We captured the stories of both those who receive care and those who provide it within the organization, offering a comprehensive view of the impactful work PFC does.

result

Increased brand awareness, strengthening donor support and deeper engagement on web and social media platforms by providing a clear message through storytelling.

Watch the brand story

Angel Tree Impact Stories

Cinematic fundraising pieces created to help Prison Fellowship Canada inspire generosity and connection.

Michael's Story

Michael shared his story to help raise awareness and encourage donors to give to the PFC Angel Tree Camping program

Social Cutdown

A social-friendly edit of Michael’s story, crafted to highlight the impact of Angel Tree Camping and encourage giving.

Angel Tree Christmas

A human, hope-filled look at Angel Tree Christmas. Real supporters, real stories, and a message from the president Stacey on why this program exists.

Angel Tree Christmas (Social Edit)

A simplified, human-focused cutdown that weaves together supporter voices and Stacey’s reminder of why Angel Tree matters.

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